Database marketing.  Everyone who’s serious about growing their business is doing it, from global giants like Amazon and Tesco, to your competitor down the road.  Capturing crucial customer data every hour of every day and combining it with email and text message marketing to drive new sales AND bring back customers again and again.

If you’re going to invest time, money and effort into database marketing, you want to make sure that it pays you back. Handsomely.  But where do you start?  There are so many issues to consider. Which systems to buy, how to avoid breaking the law, how to get the best response to your campaigns, what customer data to capture and how to do it...the list goes on and on.

The answers are here

The Step-by-step Guide to Database Marketing will equip you with the knowledge, tools and ideas to carry out database marketing profitably, efficiently and legally.  Here’s just some of what you’ll find in this practical guide:

Four golden rules of database marketing

Step-by-step checklists for you to print off and use in data management, email marketing and text message marketing

How to build an ever-growing customer database packed with invaluable information on your customers

Stay legal by complying with the Data Protection Act and avoiding anti-spam laws that carry fines of up to £5000 (and how to use those laws to your advantage)

Create and send email campaigns that get a response, with in-depth analysis of real-life email campaigns

How to create promotional vouchers and other content that customers will want to download

How to make the most of text message marketing, and combine it with email to create the ultimate in 24/7 automated marketing (it builds a database for you at the same time!)

Who is The Step-by-step Guide to Database Marketing aimed at?

This edition of the Guide has been written specifically for the hospitality & tourism sectors.  So, if  you are a:

...then in the Guide you will find exactly what your business needs to maximise the significant opportunities offered by database marketing.  It was written by a former licensee who now runs his own database marketing consultancy, and is a condensed accumulation of years of practical business experience and specialised technical expertise (about the author).

Hotel

Restaurant

Bar

Cafe

Fast food operation

Caterer

Music venue or nightclub

Visitor attraction

Accommodation provider

Guest House

Why should you buy The Step-by-step Guide to Database Marketing?

This ebook is the equivalent of several thousand pounds worth of specialised consultancy, or an intensive two-day training seminar.  All wrapped up in one affordable, practical guide with real-life live examples and case studies.  We’ve learned the hard way what does and doesn’t work, so you don’t have to.  Here’s some more of what you can expect:

Find untapped sources of new customer contact information (and even how to capture it automatically)

Build a powerful database packed with invaluable data with just a simple piece of card

Avoid costly mistakes with tried and tested systems and suppliers - and why you should avoid US-based email systems

Interpret email campaign statistics and measure the performance of your marketing

How to access other businesses’ databases - without breaking the law

...and much more

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Contact Marketing Solutions Ltd, PO Box 21148, Alloa, Scotland FK10 9AJ | Visit our website | email us | Tel 08458675141

Company number SC303053.  Registered in Scotland.  Registered office:  37 Albert Street, Kirkall, Orkney KW15 1HQ.  VAT no 889139563

We’ve worked hard to pack The Step-by-step Guide to Database Marketing full of guidance, advice, tips, suggestions and ideas to make your database marketing a complete success.  When you buy the Guide, we want you to be completely satisfied,

However, if  the Guide does not meet your (or our) high expectations, we don’t want you to pay for it.  Simply email us within 14 days of purchase and we’ll refund your money in full, no questions asked.

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“We have used [the author’s company] on a number of projects...and have found email marketing to be an excellent low cost way to drive turnover”