Already have a database?  Well done! But ask yourself, could it be better? Are you really making the most of it?

 

• Would you like 10000 or 20000 customers on your database instead of 1000 or 2000?
• You’re aware of the Data Protection Act and anti-spam laws, but how exactly do they affect you?  
• Could you be running the risk of fines of up to £5000?
• How can you get a better response to your email and text message campaigns?

 

You’ll find the answer to these and many more questions in The Step-by-step Guide to Database Marketing.